In search of my very own “Made in Toyooka”

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"Full Custom Order" – Tailored to Your Every Wish

Since its founding in 1916, Masumi Hōnō has carried on a legacy of over 100 years — a pride in crafting bags that only Masumi can create. This dedication has earned recognition from the Imperial Household Agency and the world of performing arts.
In fact, the company was commissioned to produce the case that carried the Olympic flame from Athens for the 1964 Tokyo Olympics.

Using only carefully selected materials, Masumi Hōnō continues to deliver bags made to last a lifetime.

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Exclusive Order Room – Limited to 2 Groups per Day

The custom order room, renovated from the store’s former kura (traditional storehouse), is a special space open exclusively to customers placing an order.
With over 100 material options to choose from, it’s a place where your ideal bag can come to life.

Why not share your dream with us?

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No two pieces of leather are the same—each one has its own unique character.
At Alter Ego, we embrace this individuality, carefully crafting each piece with minimal adornment. This is the concept behind our “Kawabukuro” (leather bag).

Born in our factory, every leather bag evolves beautifully over time. As the natural oils within the leather mature, they deepen in color, luster, and richness—turning your bag into something truly special the more you use it.

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Shop Dog Hachibei

When you visit this shop, the first to greet you will be Hachibei — the friendly French Bulldog and beloved shop dog.
He’s the adorable companion of the owner, always ready to help make your dream bag come true.

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“Pattern Order” – Recommended for Those with a Unique Style

Toyooka KABAN Artisan Avenue is a multi-purpose facility in Toyooka City, Hyogo Prefecture, dedicated to the region’s local bag industry.

On the first floor, you'll find a wide selection of bags — from business and casual styles for everyday use to traditional crafts such as willow baskets.

The third floor houses the Artisan School, where future bag artisans are trained, reflecting the city’s strong commitment to craftsmanship and skill development.

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Traditional Business Bag – Pattern Order Service for the Ōware Dulles Bag

One of the certified Toyooka Kaban companies, Miyake Hatsuharu Shoten specializes in the Ōware Dulles, a style often described as the quintessential “Toyooka-style bag.”

This iconic shape, beloved by business professionals for generations, remains a popular model to this day. With 22 exterior color options to choose from, you can create an Ōware Dulles that perfectly suits your taste.

Pattern order services by Miyake Hatsuharu Shoten are also available at the Toyooka Kaban KITTE Marunouchi store.

ARTPHERE, one of the certified Toyooka Kaban companies, is the brand behind the original “New Dulles Bag” — a bag that has come to symbolize Toyooka’s craftsmanship.

ARTPHERE TOYOOKA, the brand’s flagship store, offers a wide selection of New Dulles Bags, including limited-edition items.

Inside the shop, where these globally acclaimed bags are beautifully displayed, you'll find yourself breathless at the sight.

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New Service: Pattern Order for the New Dulles Bag

Launched in September 2021, the new New Dulles Bag Pattern Order service lets you choose from 10 body colors.
Why not personalize this innovative New Dulles Bag to match your own style?

“Repair, Remake, and Custom Orders” — Preserving Your Precious Memories

Toyooka City is home to over 150 bag-related companies. Among them, Bag Concierge Kinugawa specializes in repairs, remakes, and custom orders.

As the Toyooka Kaban brand has grown, Kinugawa has played an essential role in restoring bags collected at consultation events held at department stores across Japan. Each day, these bags are carefully brought back to life at their workshop on Kaban Street.

So that you can continue to cherish your favorite bag for many years to come.

Our mission is to help you continue using your cherished bag for many years to come.
It’s not just about replacing worn parts — we aim to restore and revive each bag with deep respect for the memories it holds.

Refined and richly textured natural leather can either wear out quickly or last a lifetime, depending on how it’s cared for.

Here in the City of Bags, we draw on generations of craftsmanship and experience to offer the highest quality restoration.
We are committed to doing our utmost to ensure that your treasured bag can be passed down through the years.